I read both your article and the other. I agree there are a lot of great points in both articles. I definitely view the NSM as an OMTM from time to time. For instance, the NSM we’ve currently discussed at our organization makes me feel like we’re cutting off an entire wing of our business.

I think as businesses become more complex it becomes less and less clear what the NSM should be.

Then again, when you look at the hypothetical growth model for Amazon AxBxCxDxExF that Hila Qu discussed in “How To Build A Growth Model (Part 1)” — I feel like I can probably figure out a growth model that covers even the most “complex” aspects of our business. I mean, Amazon is pretty complex.

I think Hila tends to blend the concepts of NSM with the methods described by Balfour and team. She shared an example from Google where Tomasz Tungugz shared an equation for the more complicated Google Ad Network Business:

Impressions x Click Through Rate x Cost Per Click

Impressions = # of Publishers & Inventory Share

Click Through Rate = Ad Quality & Ad Unit Placement

Cost Per Click = Ad Liquidity & Audience Quality

I guess all this is to say:

Put your thinking cap on and try to figure out your “growth model” which leads to sustainable growth. Balfour (and team) + Sean Ellis, what do you think?

Top of Funnel x Magic Moment x Core Product Value =
Sustainable Growth